Working with type is fabulous. It is my new art. My new way of speaking outloud. And for it to be ridiculed or not judged as highly or as valuable as photography or drawing simply drives me insane. As far as I'm concerned, design runs the world. Without it, everything would be very bland.
The poster below is the best way to communicate what I'm trying to say, Graphic Design is.. and I quote the poster and Paul Rand, "The endless conflicts between the spiritual and material, between ends and means, form and content, form and function, form and facture, form and purpose, form and meaning, form and idea, form and expression, form and illusion, form and habit, form and skill, form and style need to be resolved. It is the merging of these conflicts that determines the aesthetic quality of a painting, a design, a building, a sculpture, or a printed piece. A work of art, then, is the resolution of conflicting relations. It is a unity of opposites, a series of steps reflecting Hegel's dialectics: thesis, the subject; antithesis, the conflict; and synthesis, the resolutions. Whatever one's beliefs, art is commentary, art is revelation, art is the culmination of the creative process. It is a by-product, not a goal, a point of view about a particular object that rises above its topical source. It is not just a facsimile but an opinion expressed visually in a distinctive way. Art is reality enhanced. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated. Simplicity is not the goal. It is the by-product of a good idea and modest expectations. Design is everything! Everything! Simplicity is not the goal. it is the by-product of a good idea and modest expectations."
No comments:
Post a Comment